My Background
I am an international student from Guangzhou, China, currently completing my undergraduate degree at Emerson College in Boston. I double major in Journalism and Marketing Communication, with a strong passion for sustainability and environmental protection.​
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My experience across marketing strategy, campaign design, content creation, digital and social media, data visualization, video editing, and videography. I enjoy blending creativity with analytical thinking to craft stories and projects that make an impact.​
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Outside of work, I love spending time in nature, singing, skiing, and traveling. I also share my home with Mochi, my adorable 2-year-old British Shorthair.
Education
2022-2026
Emerson College
Boston, MA
Candidate for Bachelor of Science in Journalism and Marketing Communication
Majors: Journalism and Marketing Communication
Minor: Environmental Studies
GPA: 3.91/4.00
Core Courses: Data Science Journalism, Behavior & Web Analytics, Brands, Orgs & Strategies, Digital Journalist, Statistics, Marketing and Sales Distribution & Service Relationships, etc.
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Honors and Achievements
Dean's List Honor: Since freshman year, consistently acknowledged for outstanding academic performance at Emerson College.
​Certificate of recognition for Innovation: Presented by the School of Communication in recognition of outstanding contributions and achievements that advanced the mission and community of Emerson College during the 2024–2025 academic year.
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Work Experience
March 2025 - Aug 2025
Ariadne Labs
Boston, MA
Digital & Multimedia Communications Intern
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Created and formatted weekly newsletters using Campaign Monitor and Canva for an audience of 10,000+ subscribers, increasing the subscriber base by 5%+ in six months.
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Produced promotional videos and visual assets for initiatives including Home Hospital and Better Birth ($10M Gates Foundation grant) using Adobe Premiere Pro, After Effects, and Photoshop, driving a 20%+ increase in engagement from donors, partners, and public audiences, and enhancing brand recognition across campaigns.
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Created a studio guide and QR-code quick starts that made it easier for faculty to set up and reduced troubleshooting for communications staff, helping production run more smoothly.
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Managed Ariadne Labs’ media resources and campaign system in Bynder, ensuring assets were organized and on-brand across projects, and created presentation-ready data visualizations in Tableau using SQL.
June 2024 – Present
Emerson College
Boston, MA
Development of Corporate & Foundation Relations, Assistant Fundraiser
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Researched and coordinated over 100 grant opportunities and alumni engagement initiatives, working under the guidance of the department head to support projects in Emerson College’s School of Communication & the Arts, campus events, and athletic team fundraising, generating over $18.15 million in funding and resource support in FY2024.
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Drafted grant proposals and letters of intent, securing $100,000+ from the Cummings Foundation and others.
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Manage database records of alumni and fundraiser interactions & donations using the Raiser’s Edge NXT.
June 2023 – Aug 2023
GIMC Co. Ltd.
​Guangzhou, China
Digital Marketing Intern
• Led advertising interns to plan and execute marketing campaigns for Jay Chou’s concert merchandise & Migu Film Television, creating data visualizations in Excel PivotTables & Tableau and creating promotional videos.
• Created marketing content and edited promotional videos in Adobe Premiere Pro for variety show “Run for Time,” drawing 300K+ views on TikTok & Weibo and increasing the show’s social media following by 5% in two weeks.
• Designed and executed integrated online-offline campaigns, boosting G+ Café seasonal coffee cup sales by 35%; built dynamic QR codes in Beaconstac, refined designs in Adobe Illustrator, and analyzed scan data to optimize ads in real time.
Academic & Research Project
Sep 2024 – Present
Emerson College
Boston, MA
Research Project: Build Sustainability Communication Major at Emerson College,
Research Assistant
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Synthesized findings from 100+ papers and SLOs/learning objectives from 50+ sustainability communication programs to lead the design of foundational courses and core syllabi for a new major at Emerson College.
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Co-authorized in drafting the proposal to establish the Sustainability Communication major.
Work Professional Skills & Certificates
Skills:
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Excel (PivotTables, VLOOKUP)
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SQL
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Tableau
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Flourish
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Beaconstac
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CSS & HTML
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Python (pandas)
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Microsoft Office Suite
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Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, InDesign, Lightroom, Illustrator)
Certificates
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Contextual marketing
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SEO
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Content Marketing
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CITI certification
