My Background
I am an international student from Guangzhou, China, currently completing my undergraduate degree at Emerson College in Boston. I double major in Journalism and Marketing Communication, with a strong passion for sustainability and environmental protection.
My experience across marketing strategy, campaign design, content creation, digital and social media, data visualization, video editing, and videography. I enjoy blending creativity with analytical thinking to craft stories and projects that make an impact.
Outside of work, I love spending time in nature, singing, skiing, and traveling. I also share my home with Mochi, my adorable 2-year-old British Shorthair.
Education
2022-2026
Emerson College
Boston, MA
Candidate for Bachelor of Science in Journalism and Marketing Communication
Majors: Journalism and Marketing Communication
Minor: Environmental Studies
GPA: 3.91/4.00
Core Courses: Data Science Journalism, Behavior & Web Analytics, Brands, Orgs & Strategies, Digital Journalist, Statistics, Marketing and Sales Distribution & Service Relationships, etc.
Honors and Achievements
Dean's List Honor: Since freshman year, consistently acknowledged for outstanding academic performance at Emerson College.
Certificate of recognition for Innovation: Presented by the School of Communication in recognition of outstanding contributions and achievements that advanced the mission and community of Emerson College during the 2024–2025 academic year.
Work Experience
March 2025 - Aug 2025
Ariadne Labs
Boston, MA
Digital & Multimedia Communications Intern
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Created and formatted weekly newsletters using Campaign Monitor and Canva for an audience of 10,000+ subscribers, increasing the subscriber base by 5%+ in six months.
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Produced promotional videos and visual assets for initiatives including Home Hospital and Better Birth ($10M Gates Foundation grant) using Adobe Premiere Pro, After Effects, and Photoshop, driving a 20%+ increase in engagement from donors, partners, and public audiences, and enhancing brand recognition across campaigns.
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Created a studio guide and QR-code quick starts that made it easier for faculty to set up and reduced troubleshooting for communications staff, helping production run more smoothly.
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Managed Ariadne Labs’ media resources and campaign system in Bynder, ensuring assets were organized and on-brand across projects, and created presentation-ready data visualizations in Tableau using SQL.
June 2024 – Present
Emerson College
Boston, MA
Development of Corporate & Foundation Relations, Assistant Fundraiser
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Researched and coordinated over 100 grant opportunities and alumni engagement initiatives, working under the guidance of the department head to support projects in Emerson College’s School of Communication & the Arts, campus events, and athletic team fundraising, generating over $18.15 million in funding and resource support in FY2024.
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Drafted grant proposals and letters of intent, securing $100,000+ from the Cummings Foundation and others.
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Manage database records of alumni and fundraiser interactions & donations using the Raiser’s Edge NXT.
June 2023 – Aug 2023
GIMC Co. Ltd.
Guangzhou, China
Digital Marketing Intern
• Led advertising interns to plan and execute marketing campaigns for Jay Chou’s concert merchandise & Migu Film Television, creating data visualizations in Excel PivotTables & Tableau and creating promotional videos.
• Created marketing content and edited promotional videos in Adobe Premiere Pro for variety show “Run for Time,” drawing 300K+ views on TikTok & Weibo and increasing the show’s social media following by 5% in two weeks.
• Designed and executed integrated online-offline campaigns, boosting G+ Café seasonal coffee cup sales by 35%; built dynamic QR codes in Beaconstac, refined designs in Adobe Illustrator, and analyzed scan data to optimize ads in real time.
Academic & Research Project
Sep 2024 – Present
Emerson College
Boston, MA
Research Project: Build Sustainability Communication Major at Emerson College,
Research Assistant
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Synthesized findings from 100+ papers and SLOs/learning objectives from 50+ sustainability communication programs to lead the design of foundational courses and core syllabi for a new major at Emerson College.
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Co-authorized in drafting the proposal to establish the Sustainability Communication major.
Work Professional Skills & Certificates
Skills:
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Excel (PivotTables, VLOOKUP)
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SQL
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Tableau
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Flourish
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Beaconstac
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CSS & HTML
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Python (pandas)
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Microsoft Office Suite
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Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, InDesign, Lightroom, Illustrator)
Certificates
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Contextual marketing
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SEO
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Content Marketing
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CITI certification
